Hey there, I'm
Erin Raber
The Dreamer, Fighter & Heart Behind Pin-Up Curls!
Salon Owner • Visionary & Creative Director • Leadership Coach • The Original Curl
If you’ve ever walked into Pin-Up Curls and felt the energy, the warmth, the laughter, and the magic, then you’ve felt my vision come to life. I’ve been in the beauty industry for over 21 years, and since I was a little girl, I’ve always loved making people feel beautiful, seen, and valued. I’m a natural-born cheerleader, and my mission has always been to create a space where people feel happy, confident, and proud of who they are.
What I Do Behind the Scenes
Pin-Up Curls is more than a salon—it’s an experience, a family, and a brand, and I’ve been lucky enough to shape its vision from the ground up. My role goes far beyond leadership; I’m the creative force behind our brand, marketing, and boutique, and I coach my leadership team to ensure our salon continues to grow and thrive.
✨ Marketing & Branding – Every social media post, marketing piece, and salon card? I designed it.
✨ Website Creator – Yep, I built that too!
✨ Boutique Designer & Buyer – I handpick every item to reflect our team’s unique styles and personalities.
✨ Salon Visionary – The layout, look, and feel of our space? All designed to make you feel at home.
✨ Leadership Coach – I mentor and coach our salon leaders to help them grow and guide our team with confidence and success.
Building a Culture of Fun & Possibility
One of my core values is FUN—I believe in always keeping a childlike spirit, being creative, playing, laughing, and believing that anything is possible. That’s what I try to convey to my team and our guests every single day. There’s nothing better than walking into the salon and hearing laughter, chatter, and seeing familiar faces.
What I Love Most About Pin-Up Curls
Hands down, the team. They inspire me, challenge me, and keep me young. I love watching them grow, support one another, and care so deeply for their guests. They make me so proud to be part of their lives, and coaching our leaders to help them succeed is one of my greatest joys.
What You Can Expect from Me
🎉 A Fun, Welcoming Atmosphere – My goal is for you to always feel seen, loved, and truly taken care of.
📈 Constant Growth & Innovation – I’m always working behind the scenes to elevate our salon experience.
💃 A Good Dance Party! – If you see me dancing in the salon, just join in!
💡 A Dreamer’s Mindset – I believe anything is possible, and I push my team to dream big too.
👩🏫 Dedicated Leadership Coaching – Helping our salon leaders grow into the best versions of themselves.
A Little More About Me!
🍷 Go-To Drink? A glass of wine at the end of a long day!
💪 Favorite Way to Unwind? Honestly… working more! I love playing with numbers, creating new strategies, and dreaming up the next big thing for the salon.
🎶 Theme Song? Who Runs the World? Curls!
One of My Favorite Moments at Pin-Up Curls
Winning our first-ever Salon Today Top 200 award. That moment wasn’t just about recognition—it was about knowing that everything we’ve worked for, every challenge we’ve overcome, and every guest we’ve touched, has made an impact.
A Message to Our Guests
💛 You are seen. You are loved. You are appreciated.
Let’s Keep the Curls Running the World!
I’m so grateful to every guest, every team member, and every person who has been a part of this journey. Whether you’re here for a service, a new boutique find, or just to soak in the energy of Pin-Up Curls, I can’t wait to welcome you into our home.
Thank you for being part of the Pin-Up Curls family—I can’t wait to see you in the salon!
Love, Erin Raber
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